Mark ThompsonFounder, Codas Labs Writing The Multiplier

The bottleneck is no longer the work. It’s you.

AI can automate far more of your business than you think. I run six software products on it. Every Thursday I show you exactly how, one thing at a time.

Join operators, founders and agency owners reading each week. Free, no pitch.
Mark Thompson
Last week's issue The week a test suite ate the machine 6 min read · Issue 023
Watch first

Three minutes on what I actually do.

What I run, how it is built, and who this is for, so you can decide in three minutes whether the rest of this is worth your time.

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Mockup. Real footage drops in here
My story

I’m not special. I just did it the expensive way first.

Buffalo, then Raleigh, then fifteen years of building software the traditional way. Outsourced development, hiring cycles, payroll, and the coordination tax that comes with all three. It worked. It also cost a great deal more than it needed to.

  1. 2011 Fired from my last real job. I decided I would rather work eighty hours a week for myself than forty for someone else. I have not had a boss since.
  2. 2013–2023 Built a billing platform. Grew it for a decade. Every year of it done the expensive way:
    • Paid developers for years to build things I could not evaluate myself.
    • Hired ahead of revenue more than once, and paid for it more than once.
    • Watched good ideas die in a queue behind a sprint that was already full.
  3. 2023 Sold it. A decade of work and a decent outcome at the end of it. It still taught me less than the two years that came after.
  4. Now Six products, and a team most people would call impossibly small. The part that had always been expensive stopped being expensive. I write down what that actually takes, one thing at a time, every week.
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Receipts

Fifteen years of doing it, not describing it.

2011
Started building
2023
Sold the billing platform
Weekly
Shipping cadence
Free, no catch

Take the shortcuts. They cost you nothing.

Not PDFs I wrote once and forgot. These are living documents I update as my own business changes, and you get every revision.

Living list

The AI Tools Master List

Stop paying for tools you stopped using. See every one I run, what it costs, and whether I would buy it again.

84Tools listed MonthlyRefreshed 5 minTo read
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Component library

The Workbench

Every part of a marketing site, in three complete looks. Preview it, then take the code or the prompt for whatever you build with.

3Visual styles Code + promptBoth provided One switchReskins it all
Open The Workbench

One email opens everything here, and every update, for as long as you want them. Or take The Claude Code Command Reference with no email at all — every command, flag and shortcut, read from the program itself.

Free for a limited time

Stop finding out what AI cost you when the invoice lands.

TokenUsage shows you exactly what every model is costing you, live, across every project you run. It is the tool I built because I could not answer that question about my own companies.

  • Claude, GPT, Gemini and Codex in one dashboard
  • Live counts and cost estimates, not a month-end surprise
  • Broken down by project, session and machine, so you know what is expensive
  • Share the dashboard with your team without sharing your keys
Get free access (opens in a new tab) $49/mo Free while it is in early access
What you'll get

Three things, every week, from someone actually doing it.

No roundups of other people's news. If it did not happen in my own business, it does not go in.

  • Build Without Code

    How a non-developer ships real software. The workflow, the tools, and the parts that still need a human.

    “I shipped a billing migration on a Sunday and reviewed every line of it.”From a recent issue
  • Your AI Team

    What agents can genuinely own, how to hold them to a standard, and where handing over costs more than it saves.

    “The review step is not optional. Here is what it caught this month.”From a recent issue
  • Signal vs. Noise

    What actually changed this week and what was just loud, with the receipts, and what I stopped using.

    “Three tools left the stack this quarter. Two of them I had recommended.”From a recent issue
The deep version

When you want the whole system, not the weekly piece.

Velocity is the full setup I run in my own companies — the agents, the review steps and the gates, taught properly. Everything above is free and stays free.

See what Velocity is
Agency

Need the systems built for you?

Some businesses want the outcome without becoming the person who builds it. I take a small number of these each quarter: agent workflows, internal automation, the infrastructure underneath.

Work with Mark
Three engagements a quarter, and no fourth
Partner with Mark

Tell me what you are trying to build.

Four reasons people get in touch. Any of them is a good reason, and they all land in the same inbox, which is mine.

01

Have it built for you

You want the agent workflows and the automation running inside your own business, not a course about it.

02

Reach my readers

You sell something operators and founders actually need, and you want it in front of them.

03

Build something together

You have the market and the customers. I have the system that ships. Joint ventures, equity, revenue share.

04

Something else entirely

Podcast, stage, a question, an introduction. If it does not fit a box above, use this one.

Goes straight to me, not an assistant. I read everything and reply to what I can.

Building under the hood Codas Labs

Everything I write about here is running in a real studio: products in market, maintained the way I describe.

See the portfolio

Don’t get left behind.

One letter, every Thursday. One thing I built, learned or improved, laid out so you can copy it. No theory, no shiny objects, no pitch.

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See you Thursday. Mark